Hey, I'm LJ!

I created LJ Echols Choice to bring something special to Premium Stick lovers—top-tier quality, luxury apparel, and lifestyle essentials that reflect real craftsmanship. What started as a passion for good Premium Sticks and good energy evolved into a brand built on excellence, culture, and style.

My goal was simple:
give people products they’re proud to hold, wear, and experience.

Ever since launching this brand, I’ve been able to bring together quality, culture, and community with LJ Echols Choice. Along the way, we’ve been able to deliver things like: